How to better leverage IT developments in your marketing efforts (featuring Andrew from NQBE)

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Welcome to the era of fast-paced technology – and it’s not slowing down anytime soon. There’s no reason to panic or think “I don’t know enough”, the purpose of technology is to help you do what you do best – just more efficiently. As a marketing agency, we’re constantly looking into new ways we can do our job more efficiently so we can maximise deliverables for clients, and this is something you can do too.

Embracing technology and introducing it into your day-to-day tasks allows you to work faster and smarter – saving you time and potentially creating an outcome you wouldn’t have realised on your own. As industries become more competitive and clients/customers are looking for more than just the standard, using technology to your advantage will see you delivering beyond what was possible prior to new tech.

AI-powered chatbots, predictive analytics, and machine learning algorithms are revolutionising customer service, personalisation, and targeting. For example, we use ChatGPT in our day-to-day tasks to help us work a bit faster and inspire ideas when we’re in a slump – we all have those days! Are we sitting back and letting AI write everything for us and calling it done? Absolutely not. As much as it helps us kickstart a project, it’s still important to edit, refine and personalise your work – like I’m doing right now (yes, some of this was written by ChatGPT).

Embracing technology developments will help you adapt, innovate, and thrive in the digital age. From data-driven decision-making to automation and artificial intelligence, technology offers endless possibilities for growth and success. So don't get left behind!

We know technology can feel overwhelming at times, that’s why businesses like NQBE are your best friend when deciding what tech will help you and your business – plus who enjoys setting up new tech? Learn more about NQBE on their website: https://www.nqbe.com.au/

This is just the beginning, if you want to hear us chat to Andrew from NQBE about his thoughts and expertise in new tech for businesses and how to best use it, tune into this episode of Marketing + Margaritas.