How to stand out in a crowded market (featuring Geoff from SBB Partners)

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To celebrate the big 1 double 0, Jade is joined by local Mackay accountant, Geoff O’Connor from SBB Partners to discuss marketing in a crowded niche. On top of this, accounting isn’t exactly a “sexy” thing to market to people. It’s a necessary evil (sorry Geoff, we love your work – promise!) and things like that are hard to engage an audience with alone.

 

Geoff gives a few tips this episode on how to overcome this, but his top ones are:

  1. Make sure you and your team are in alignment on things like company values. If you don’t get this right, it doesn’t matter how good your marketing is, you won’t retain client brought in on false promises.

  2. Find what your point of difference is from your competitors. If one’s not readily apparent, make one. Is it your use of cutting-edge technology and techniques, or your stellar over-the-top dedication to customer service? Whatever it is, find it, and flaunt it!

  3. Personal branding is so important, especially if you’re a higher up at your company. Your businesses’ brand is important too, don’t get us wrong, but the way you market yourself as an individual is a huge part of why people work with you. Your business may be where people go, but it’s you who they’re dealing with and trust.

  4. Be open minded. Don’t be afraid to work with new technology, or to chase a new opportunity and be open to taking risks.

  5. Have fun! With your marketing + with your day-to-day. Your energy is infectious and if you project that love of what you do into client meetings and socials, it’ll make people that much more likely to keep coming back.

There’s heaps more that’s discussed in this episode so if you want the full scoop, you’ll have to go ahead and listen to our big 1 double 0 episode 😉

A big thanks to Geoff for agreeing to be on the podcast, please check out their socials below if you want to keep up-to-date on the team at SBB.

SBB’s Facebook: https://www.facebook.com/sbbmackay

SBB’s LinkedIn: https://www.linkedin.com/company/bennett-partners

Geoff’s LinkedIn: https://www.linkedin.com/in/geoff-o-connor-548b0490/

 
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