What are the digital marketing essentials for small business (soundbite)

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When it comes to small business, there’s so much you can and could be doing in the digital marketing realm. So, to clear up the confusion and uncertainty, we’re giving you the essentials in episode 91 of Marketing + Margaritas.

As a small business owner your plate is full – like really full – but you have that entrepreneurial spirit aka you always want to be doing more. The secret is to nail the essentials, because it’s a lot easier to build on from a solid foundation.

While you’re in the trenches doing your foundational work, you might also learn a whole lot more about your business. For example, if your audience engages with funny social media posts you might start incorporating that into your other content and create a consistent brand voice that really resonates with your audience.

The essentials aren’t just boring basics – they create the magical marketing foundation that can take your small business further. Tune into episode 91 to learn the essentials for marketing a small business online.