Building a strong and compelling brand (featuring Maree from CareerForce Australia)

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Having brand values, a good reputation, a back story, and everything in between doesn’t just appear when you register a business name. Building the brand you desire takes time and effort. It’s more than just writing down three core values and sticking it on the wall (although that’s a great place to start) – it’s about breathing life into your brand.

Real people are behind everything, from the business owner and employees to the consumers and suppliers – we’re all human. We’re stating the obvious here, but it’s easy to forget that your brand represents and speaks to real people. So, when you’re building a brand, people should be at the forefront of everything.

We dive into how you can develop a brand with a focus on people and build a story that best represents you and your business’s core values in this episode of Marketing + Margaritas. And who better to weigh in on this topic than Maree Franettovich from CareerForce Australia, an expert in people with a passion for business. Maree shares her wealth of knowledge on people and how to build a strong, compelling brand that appeals to them.