How to optimise your website for conversions (soundbite)

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So, you have a website, and it looks good, functions fine, does what you need to it to do… for the most part. However, you’re really looking for more conversions, quality leads and how to automate your sales process. You’re wracking your brain, where am I going wrong – I have a website, why are conversions low and why is it so hard to stay on top of it all?!

Optimise that website! There may be nothing wrong with your website but you’re missing out on a valuable opportunity. Much like you might rearrange a brick-and-mortar store to see what encourages more purchases, it’s important to jazz up your website to encourage more conversions. In the marketing world, this is called optimisation – you assess what is and isn’t working on your website, then make the necessary changes to make your website perform better.

Sounds pretty straightforward right? But how do you find out how your website is actually performing and what steps can you take to improve it? We talk you through the best way to assess your website’s performance and what you can do to further optimise it. Plus, a lot of our tips will actually save you time – big bonus!