How to do a marketing campaign debrief

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In this week’s shorty soundbite ep of Marketing + Margaritas, Jade makes good on her promise at the end of last week’s episode + shows you how to do a debrief at the end of your marketing campaign.

Alright, rapid fire!

First up, get feedback.

You already tracked all your results (you did track your results, right 😉), that stuff is called quantitative data. It’s all your numbers + empirical, measurable, results. It’s important, but it’s not all there is. Qualitative data is descriptive, language-based feedback taken directly from your audience. Think reviews + vibe checks (yeah I’m hip + down w/ the lingo!). How people feel is pretty hard to map out on a scale but is still important to get a full understanding of how your campaign went.

Analyse all your data!

Now that you’ve got your quantitative + qualitative data, sit down + look at it all. Do people’s feelings match up with what the numbers are showing? Did the campaign meet the goal you set out at the start? Were you over or under that goal? How did all the different marketing channels compare to one another? Did people mention any glitches? This is not an exhaustive list. Ask as many questions as you can + use your data to get the answers. This is super important!

Note the lessons learnt + make a list for future campaigns.

Okay, so you’ve gotten your feedback, you’ve asked some intelligent questions + used the data to find the answers, now it’s time to make sure you don’t forget any of this for next time. Make a word doc or something similar + save all those lessons into it. Who knows when you’ll need this stuff again. Don’t rely on your memory, write it down + keep it somewhere safe. These results are your new baseline for future campaigns. Use what you learn to make your next campaign better!

Let us know how you go 😉