Marketing something no one understands (featuring Steve Boxall from RCOE)

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This week on Marketing + Margaritas, Jade is joined by Steve Boxall from the Resources Centre of Excellence (RCOE) to do a deep dive on how to market a business/concept/product/whatever – when no one has ever heard of what it is that you’re marketing.

Steve’s top tip: You have to aim to be the best/biggest that you can be. Don’t limit your thinking or plans to the small scale. Aim to be the number one in your field, otherwise how do you expect to ever get there?

This ep goes into what the RCOE is, how it started out, and the challenges/changes that occur as you grow, as well as a sneak peek into the future. Steve is a wealth of knowledge + experience and being able to sit down with him to go through how RCOE has grown was amazing.

A big thanks to Steve for agreeing to be on this episode of Marketing + Margaritas and giving us the insight to help tackle the thrilling adventure of entrepreneurship (even if no-one understands your vision yet 😉)!

To keep up to date with Steve, feel free to give him a follow on LinkedIn, you can also check out the RCOE’s Facebook page here.