Marketing your new business (featuring Kelly from Local Eyes Optometrists)

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So, you’re new to business, or you’re thinking of starting one? You want to find out how marketing helps new businesses hit the ground running? You’ve come to the right place – let’s start the pep talk.

First things first, know that you’re not alone. Especially at the beginning, marketing your business can feel daunting and farfetched. Remember it’s not essential to know everything – that’s our job – but it’s important that you don’t ignore it.

You might catch a lucky break at the beginning of your business journey, making you feel like “who the f needs marketing lol” or you’ll have a slower start and think “I don’t have the budget, it’s too overwhelming”. These thoughts are very common and pretty normal, but you have to think of future you. Much like you regret not bringing in the laundry that’s now ‘drying’ in the rain, you’ll regret not exploring marketing.

Your future self will thank you if you look into marketing your business from the get-go. It doesn’t need to be about spending the big bucks upfront, it’s about growing that understanding and learning what works for your business.

It’s also important to note that every business is different. No, we don’t just say this to cover our behinds, it’s genuinely true. Your location, services, products, team size, and everything in between, makes your business unique. With that in mind, this episode isn’t cookie cutter solutions, we’re diving into a real business, Local Eyes Optometrists owned by Kelly Menzies.

Tune in to hear the ups and downs of Kelly’s first year in business and what marketing tactics worked for her.