Running ads on LinkedIn Campaign Manager (soundbite)

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Running LinkedIn ads isn’t as scary as it may seem. We know that’s easy said by a marketing team, but it really is just following the prompts. Setting up a basic ad isn’t rocket science, a lot of it is just common sense. Of course, if you’re aiming for amazing results - your ad will need to be more in depth but if you’re just getting started, having the basics is all you need.

LinkedIn Campaign Manager – where you set up LinkedIn ads – is like the cousin of Meta Ad Manager, so if you’ve dabbled in Meta (Facebook and Instagram) ads then you’ll pick up LinkedIn’s version pretty quickly. They both include audience targeting, different ad formats, data-driven optimisations and more.

Our best advice is to just start. The best way to learn a new platform is to have a play and find what works best for you and your business. Not convinced yet? Tune in to episode 87 to hear Jade’s run down on LinkedIn Campaign Manager and how it’s actually a lot less scary than it seems.