What is social proofing + why should I give two hoots (soundbite)

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In episode 89 Jade dives into social proofing, what it is and why it’s useful. It might sound like a trendy term, but it's a seriously useful tool in the world of marketing. Picture this: you're at a restaurant, and you're torn between two dishes. Suddenly, the waiter leans in and whispers, "The chef's special is incredible today." What do you do? You order the chef's special, of course!

That's social proof in action. It's the psychological phenomenon where people tend to follow the actions and choices of others, assuming that they're making the right decision. In the digital realm, this translates to online reviews, user ratings, testimonials, and more. When potential customers see others raving about a product or service, it builds trust and nudges them towards making a purchase.

So, if you're looking to attract more customers, remember this: social proof isn't just a buzzword – it's a useful tool that can turn curious onlookers into loyal customers. If you’re keen to learn about the different forms of social proofing and how they’re useful, tune in to episode 89 of Marketing + Margaritas.