This week, we caught up with Abby-Jane Walsh from Stomping Elephants to have a chat about how she keeps Stomping’s socials fresh and engaging with the same constant key messages.
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.au is here!
All current owners of .com.au domains have been offered their new .au domains first, so it’s a good idea to grab yours before they all go public. Contact your IT or web developer or you – if you manage your own domains – to purchase it and point the new domain at your current website.
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If you haven’t already, listen to Part 1 and 2 of our Making of a Marketing Strategy series – which is all about researching yourself, your audience, determining your key messaging and then creating the marketing activity plan. In this week’s episode, we discuss the implementation of your marking plan (yayyy).
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In this soundbite episode, Jade fills us in on her very best piece of marketing advice for businesses.
Before you continue reading - no, we aren’t giving this hot tip away here, you will have to tune in and listen for yourself.
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The next step is to develop your marketing activity plan – bring on the brainstorming! Using your research and planning foundations from part 1, you are going to identify activities that will suit and align with your brand goals.
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Your brand is how people view your business - it’s the personality, the tone, the values that make you different from the next guy. Hmmm brand values, what a great topic - let’s look at that one some more!
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Having a plan of where you want to go and how you are going to get there is so important for businesses to have in place. Over the next three episodes, we are going to give you some helpful points to create your marketing strategy to help achieve your big business goals.
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Recruitment is soooo tough right now - especially in the industrial sector. No matter what industry you’re in though, we think you’re going to find this chat with Brad Eveleigh from Frontline Equipment Maintenance super useful, insightful and a bit of a laugh - enjoy!
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You know that friend you have, the one who organises the group to attend event? Event marketing targets that one friend of yours to gather the troupe and buy the tickets. Because let’s be real, without that organised friend we would never make it to anything.
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Branding products with your company’s logo is a bigger deal than you think, from materials and colours to the feel of it in your hands, it all makes a difference to your clients. Think about who you are giving the gift to, why you’re giving it, and what they would enjoy receiving. The merch you order may just generate some unsuspected leads.
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Lead gen is simply creating leads for your business, and leads are persons interested in your company’s product or service in any form. To strategically plan leads, we discuss the steps to generate the interest of your audience and convert them into your new favourite client.
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One of our fave parts of digital marketing is digital ads - which are kind of like supercharged, super-targeted, super cost effective traditional ads. In this ep, we give you the lowdown on Google Ads (including search, display and YouTube), Facebook's Ads Manager, LinkedIn ads and ads on media sites.
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Thanks to Fallon Drewett from The Just Saying Project for baring it all in this episode! We talk all about getting deep and meaningful on socials, how people respond and why putting yourself out there can be so challenging.
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If you’ve been handed a free Google product to track your website’s analytics – why wouldn’t you use it? Analytics are key to all sorts of insights on how you can improve your website, and your overall marketing overall.
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In this ep, we’re joined by the lovely Nicolette from The Neighbourhood Hub (TNH) as we tackle marketing for not-for-profit organisations and the challenges they encounter. They’re proof that when your budget, time and resources are limited, social media can be a massive pot of gold – if used correctly.
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Starting a business is always risky but can be super exciting and oh so rewarding. Take our boss lady, Jade, who has started three businesses herself, bought a business and if that’s not enough, she went on to start a sidearm of that business!! We’re not legal beagles or accountant extraordinaires – we’re just plain old marketers who have some tips for getting a new business off to a good start!
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When it comes to your website, the home page is often the page most viewers see first. It also happens to be the page many viewers leave your site from the most. This means you have a few seconds, literally the blink of an eye, to make a lasting impression on people visiting your site. Based on our experience, we’ve put together a neat list of what we think constitutes a good home page structure. You’re welcome!
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If you’ve played around with Facebook’s Ads Manager – great job! If you’re ready to take your ads to the next step and unlock their potential, then strap in – we’re about to go to a whole new level of targeting.
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Having a business that’s digitally accessible – no matter the time or location – could be the difference between where your business is now and where you want it to be. Here’s our three easy wins you can implement RIGHT NOW to make your business more digitally accessible.
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We invited our friend David Tranter from TranTech Computers back to chat hosting with us, and he actually agreed – despite our heckling the last time he was our guest.
We asked him to demystify (aka try to dumb down) the different types of hosting that we encounter as a business. It’s a question we get asked a lot by clients and we had some questions ourselves for David to clarify.
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