Push vs pull
Reputation is such a funny beast. I've had approximately 3 million meetings this week, and we've signed up what feels like the same in new business. It's been a full on week and I'm super grateful that everything is flowing in - but holy dooley, is cashflow a major freaking pain right now. Between the Christmas break and the time/money spent on our rebrand, money has been tight and to be brutally honest, no matter what people tell me or how much work we sign - not having that cash buffer built yet makes me feel like a failure.
I had a meeting just this morning with a new potential client who told me that he's asked around about websites, everyone he's spoken to recommended him to us and told him what great work we do - how cool is that? He mentioned it a few times, and each time I was more surprised (I think that's why he repeated it, I think he could tell I wasn't really taking it in ha!). It's not that I think we're crap or anything, I know the benefit and value of what we do - but in the back of my head, all I can think about is what a bad business owner I am because money just doesn't seem to work for me.
I woke up stupid early this morning, playing over in my mind about how I should be out there more, drumming up business, learning more about "sales" and basically pounding the pavement. When the sun came up, and my brain started properly waking up - I realised, it's just not me. I'll never be the person at a networking event pushing my card onto people. I had to censor what Miki wrote for our rebrand media release (FYI she used the word "visionary", no wonder I toned it down) and I'm still not totally comfortable with the bios that have been written for me on our website and LinkedIn. I might tell you all too much about what I'm thinking, but generally - my style is definitely more pull than push marketing. If you see what we do, hear what we're about and that's for you - then come on down. If you're wanting me to sell myself to you - you're going to be sorely disappointed. But if you want to hear the worst of me, I'm the best to ask ;)
Have a crazy good Friday - Jade
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Thompson Voice Studio – taking the next step to unleash their branding so you can take the next step to unleash your true potential.
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"People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily."
Zig Ziglaro
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Containers for change
Help raise life saving funds for RACQ CQ Rescue by supporting QLD's Containers for Change scheme. Bring any containers eligible for recycling (ie softdrink, water bottles, small flavoured milks) to your nearest collection point and provide this code C10042112 to donate the refund to RACQ CQ Rescue.
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CSCRI official launch
We have been really excited to work with Dr James Daveson and his team at Coral Sea Clinical Research Institute (CSCRI) to launch his new project, which will give regional patients an opportunity to participate in clinical trials. There'll also be some super important people talking about coeliac disease - if that's something you're in to.
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Cybersecurity 101
There's been some business social profile hacking lately, so make sure you're protected by securing all of your accounts with two factor authentication.
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What's your service standard?
We've been reading a lot of Seth Godin lately, and his take on customer service is definitely thought-provoking. To create a bigger service point of difference, "a b2b insurance agency spent two million dollars ripping out voice mail from their agency. Every call gets answered by a human every time. It paid for itself in four months." Check out some of his other examples here for how businesses are creating service standards in their industry.
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