Have you ever had a friend send you a link via text or email and when you try to open it on your phone, the website is slow, unorganised and/or requires the dreaded horizontal scrolling? We’ve all been there before, and we’ve all made the decision to bounce off, disregarding what that company could be offering.
Read MoreWhy do our customers do what they do? It’s the question we all want to answer right?
Understanding your customers’ wants and needs is extremely important to make your business stand out - and become your customers’ first choice. To find this information, we need to work towards discovering consumer insights.
Read MoreIf you’ve ever met Nic, you will not forget her. Her positive attitude and bubbly personality make her an absolute people-magnet, which is useful because that’s pretty much what she does for work. Recruitment can be challenging but for Nic, it’s a lifelong passion.
Read MoreOver the past six months, we’ve seen dramatic changes to businesses around the world. The current pandemic has forced companies to shut their doors, stand down staff, and ultimately make it a lot harder to survive, especially if you own a small business. With that being said, it’s important to maintain long term customers and gain as many new customers as possible. But how do we keep consumers buying/spending in a time like this?
Read MoreJoel is probably best known for his work through Redfox, however he also has his own business – Winters Edge Networks. Working primarily within the IT space with some cool marketing stuff thrown in, Joel’s on a mission to make sure that businesses are using the opportunities that technology provides to their full advantage – exciting stuff!
Read MoreAbby is one of my most favourite businesspeople. She’s super creative, not afraid to learn as she goes and always wants to improve what she does and push the boundaries. She’s also a wonderful friend, and a kickass jewellery maker who started out just doing the markets in Mackay and now has reps all through Queensland and Victoria, and an ecommerce site that is off the charts! A true inspiration, and a damned good person – meet Abby.
Read MoreWorking with and sponsoring organisations like Crossroad Arts are some of the best parts of marketing – working with people who are so passionate, giving back and supporting them however we can and making their marketing life just that bit easier. That’s the stuff we really enjoy, and so we thought it was time to dig a little deeper and get to know more about the amazing “head” of CA, Alison Richardson.
Read MoreDo you boost your business’ Facebook content sometimes? If you do, you might want to take a minute to hear me out! Working for Rebel Nation has taught me many new things about marketing, social media and websites. I am constantly learning new ways and techniques to generate awesome marketing outcomes. I really want to share with you one MAJOR thing that I have learnt in my time here.
Read MoreScam emails are one of those ongoing battles in the running of every business. Obviously scams in general are pretty crappy – people making money off someone by tricking them, stealing what they don’t deserve by betting they can bamboozle the other person. While there are a range of business-specific scams that can occur, below are the email ones that we believe are the most common – and some hints on how to combat the charlatans.
Read MoreWe’ve just reached a pretty exciting milestone at Rebel Nation – the business is now paid off. When Kylie first contacted me to see if I was interested in buying Out of the Blue Marketing, Mackay’s oldest marketing agency, I knew I wanted to do it before we even discussed details. 18 months later, and I feel like I’ve learnt more about business in that time than I could ever have imagined. I had no idea what was waiting for me, which is probably a good thing, because it has tested me in so many ways.
Read MoreThe new wage decision has now been released. A rise of 3.0% will apply to all Award minimum rates, and the National Minimum Wage will rise to $740.80 for a 38 hour week, or $19.49 per hour for adult full-time employees.
Read MoreFull day workshop for business owners, managers, payroll staff and business advisors. Major Award changes are now coming into effect, casual employee entitlements and conversion are prominent, Labour Hire Licensing continues to confound and a Federal election looms. What to do? Strategies and considerations to guide you through it all.
Read MoreWhen I did my degree, social media was not a thing. I was an early adopter for Facebook, but that was just personal curiosity. As my career progressed, so did social networking and, thanks to a forward-thinking boss, I was given the opportunity to set up a Facebook page for the business I worked for - I could not have been more excited, and my love for Facebook marketing began.
Read MoreReputation is such a funny beast. I've had approximately 3 million meetings this week, and we've signed up what feels like the same in new business. It's been a full on week and I'm super grateful that everything is flowing in - but holy dooley, is cashflow a major freaking pain right now. Between the Christmas break and the time/money spent on our rebrand, money has been tight and to be brutally honest, no matter what people tell me or how much work we sign - not having that cash buffer built yet makes me feel like a failure.
Read MoreEmployer’s covered by Awards are now more likely to be required to provide written notice to employees of the intention to shut down over Christmas. Four weeks’ notice is commonly required, so time is running out to get that done.
Read MoreHave you ever had one of those days where you thought to yourself that you need a change? I’m certain that we all have and at the age of 45, I never thought that I’d find a career – instead of just a job – after being in the workforce for over 25 years, but I did.
Read MoreMedia is the main means of mass communication. Put simply, it’s broadcasting or publishing a message about your awesome service or products to the world.
Traditionally, that looks like a radio ad or interview, a newspaper clipping, a plug on the telly or even a letterbox drop. But, with the prevalent takeover of social media and digital platforms, an abundance of marketing channels has opened up communication between you and your target market.
Read MoreBy doing so, you can create a well-balanced lifestyle and be present with your decision making observing how powerful this can be when you are simply being yourself instead of judging yourself.
Read MoreWhile there are still some people who may not know that Mackay has its' very own brewery, Linda Palmer and the crew at Goanna Brewing are a wonderful addition to our business landscape.
Read MoreTo help refocus my mindset on how to manage my time, structure my days and get things done - I reached out to a few people I greatly respect in the Mackay business community to see what they were doing, and find some new methods that I could try out and make my own.
Read More
