Why do our customers do what they do? It’s the question we all want to answer right?
Understanding your customers’ wants and needs is extremely important to make your business stand out - and become your customers’ first choice. To find this information, we need to work towards discovering consumer insights.
Read MoreUniversity is a privilege. There is no doubt about it. I’m honoured to have had the opportunity to further my education. But this is my sixth year, I should have a PhD by this point (I don’t). I’ve spent so long at university because I had no idea what I wanted to be when I grew up. I graduate in November and I’m proud to say I will be part lawyer, part environmental scientist, part businesswoman and unemployed.
Read MoreThrow the term “social media marketing” out into a group of business owners and you will see most faces turn to you with equal parts dread and bewilderment. To a lot of people, social marketing does not seem like a fun idea. Even though it’s a free channel (if you manage it in-house), and the fact that half of Australia log in to FB every day (and that’s just one platform, so the possibilities are MASSIVE) – people’s eyes just don’t light up.
Read MoreDo you boost your business’ Facebook content sometimes? If you do, you might want to take a minute to hear me out! Working for Rebel Nation has taught me many new things about marketing, social media and websites. I am constantly learning new ways and techniques to generate awesome marketing outcomes. I really want to share with you one MAJOR thing that I have learnt in my time here.
Read MoreScam emails are one of those ongoing battles in the running of every business. Obviously scams in general are pretty crappy – people making money off someone by tricking them, stealing what they don’t deserve by betting they can bamboozle the other person. While there are a range of business-specific scams that can occur, below are the email ones that we believe are the most common – and some hints on how to combat the charlatans.
Read MoreIf you think that having a website is something you “have to do” or it’s basically just an online brochure for your business, this blog probs isn’t for you. If you think that a website is your online shopfront to bring in traffic, and convert them to customers – then please, let’s sit down and have a chat. I can give you three really straightforward tips on where to start if you’re creating a new site or upgrading your current one.
Read MoreI can’t be bothered looking up the actual numbers, but I estimate there’s roughly eleventy billion and seven people using social networks, such as Facebook and Instagram. As a business, the algorithms are continually being updated to basically work “against you”. While only consistent, quality effort is the way to beat algorithms – there is something super simple you can do to get to the top of people’s newsfeeds and stand out from the clutter.
Read MoreWhen I did my degree, social media was not a thing. I was an early adopter for Facebook, but that was just personal curiosity. As my career progressed, so did social networking and, thanks to a forward-thinking boss, I was given the opportunity to set up a Facebook page for the business I worked for - I could not have been more excited, and my love for Facebook marketing began.
Read MoreReputation is such a funny beast. I've had approximately 3 million meetings this week, and we've signed up what feels like the same in new business. It's been a full on week and I'm super grateful that everything is flowing in - but holy dooley, is cashflow a major freaking pain right now. Between the Christmas break and the time/money spent on our rebrand, money has been tight and to be brutally honest, no matter what people tell me or how much work we sign - not having that cash buffer built yet makes me feel like a failure.
Read MoreMedia is the main means of mass communication. Put simply, it’s broadcasting or publishing a message about your awesome service or products to the world.
Traditionally, that looks like a radio ad or interview, a newspaper clipping, a plug on the telly or even a letterbox drop. But, with the prevalent takeover of social media and digital platforms, an abundance of marketing channels has opened up communication between you and your target market.
Read MoreWant to improve your Google ranking? You need to be careful how you, and your web designer, go about this or you could find yourself in a Federal Court case such as the one below…
Read MoreWhen you created your LinkedIn profile, LinkedIn gave you a URL that was long and straggly. In this video, we show you how to change that URL to something relevant, short and professional.
Read MoreFrom Dee Dunworth, Home Sweet Home Mackay
Bing! That was it, and I realised the error of my ways. It was my fault that I wasn’t getting the guests to suit my style of hosting, as I hadn’t identified my perfect guest.
Six of Queensland’s most successful entrepreneurs and business people will visit Mackay on Friday, March 10 as part of a four-day, ten-stop tour.
Read MoreThe kangaroos on Cape Hillsborough beach will be viewed over 90 million times by domestic and international travellers, as part of Qantas’ new inflight safety video.
Read MoreFrom Jade McAuley, Rebel Marketing
For this post, I just want to give you a quick overview of what I think are the main elements of email marketing so you can get started thinking about (and implementing) some potential improvements for your own - full series to come 2017.
Mackay Tourism Ltd (MTL) have welcomed some fresh faces to its' Board of Directors, with Mackay Airport’s Rob Porter taking on the role of Chairperson/Director.
Read MoreFrom Jenelle Schembri, Brand Factor
Check out our list of merchandise FAQs before your next purchase, to ensure that your promotional products come out exactly as you expect!
From Jade McAuley, Rebel Marketing
We know that social media is no longer a trend, it’s just a part of our everyday lives – and it’s growing. We also know that, unfortunately, most other types of media are in decline.
