Marketing + Margaritas

Marketing is a crucial part of any business, but at some point, you may not want to do it yourself. There are three options to consider when it comes to marketing: in-house, agency, and freelancer – each with its own pros and cons.

Creating client avatars is a great way of putting a “face to the client”. Watch the latest soundbite ep to see how creating avatars can help you tailor your marketing messages and strategies to resonate with your audience on a deeper level, and build a stronger, more meaningful relationship with them.

Running a successful business requires more than just providing great products or services. You also have the opportunity to create a valuable asset that can grow and adapt over time. Whether you plan to keep your business for the long-term or sell it in the future, there are three key marketing things that can help make it even more valuable.

We’re officially back for the year!

This week’s shorty ep answers a frequently asked question we get - should I update my logo? Like all marketing, there isn't a simple yes or no answer, however, we give some advice on when you should consider updating your company's logo and branding.

This week’s shorty ep, and the last for 2022, goes through some helpful tips and tricks to streamline your content (blogs, website, social media posts etc) to save time – and still create great content. Tune in to hear how to effectively use your time for content creation.

He was only one month into the job, but Lani and I were both super impressed by the new CEO of Mackay Isaac Tourism (MIT) – Al Grundy. He’s lovely and friendly and all that, but man – as soon as we started talking tourism, the passion and knowledge and experience that he brings to the table – it was an awesome interview.

The market size of the online shopping industry has grown 19.6% on average each year over the last five years since 2017. Having your products available online for your customers to purchase, at any time, makes life easy for your buyers. Listen to this quick soundbite ep to hear the reasons you should have your own eCommerce website.

Berta Collins from Mount Pleasant Centre joined us for this week’s ep to discuss what it’s like to manage the marketing for a shopping centre with over 70 stores – and how her experiences can help retailers of any size. What works and what doesn’t work when marketing in this industry? Tune in to hear more!

This soundbite episode answers one of the common questions we receive, particularly in training, “How do we get more reach on socials?”. There are a lot of different ways to improve your social media game and reach more people - find out by tuning in.

In this episode, Jay Shipston from Triple M joins us to discuss how he built and developed his own personal brand over the years – while in the spotlight. We talk through the differences in developing Jay’s brand when it’s just one person (compared to a business) and how to stay relevant and ‘true’ to yourself over the years.

We often get asked, “How often should I send my clients email marketing? Every week or once a month?” In this shorty episode, we talk through how often/ when you should be sending your audience emails.

The end of the year is fast approaching, and Christmas will be here before you know it! Start getting organised with your EOY marketing activities with a checklist below that you might want to implement to advise your clients and suppliers of when you will be closed.

Whether or not you think that posting on Google My Business is useful, you should – at the very least – own your profile! This soundbite ep covers the steps on how to do that.

From an engineering career to having her own photography business - Fiona Kroll from Coffee + Hops Photography took us through her top five tips for taking Insta-worthy pics. Below is a quick rundown and listen to the ep if you want to hear more

We are frequently asked, “What is the best way to market my business?” and the answer comes down to your goals, audience, messaging and which channels suit your brand.

We are joined by the amazing Ange Hurley from Wallace and Wallace Lawyers to run through the legal and marketing overlap. Ange discusses what legal rights we have with our works and what we shouldn’t be doing with other people’s works.

It’s important to keep your brand values in mind when marketing your business. If you stand for being eco-friendly, then your marketing activities should align with this – listen to this week’s ep to find out more.

Connecting with other people is part of our biology – connecting with brands, not so much. That’s why building your own personal brand can help to build your business’s brand.

Anyone can have a personal brand, you don’t need to be the owner of the business to have your face and logo recognised.

Google Analytics is retiring UA (Universal Analytics) and has introduced GA4 (Google Analytics 4).