So, you have a website, and it looks good, functions fine, does what you need to it to do… for the most part. However, you’re really looking for more conversions, quality leads and how to automate your sales process. In this episode, we talk you through the best way to assess your website’s performance and what you can do to further optimise it. Plus, a lot of our tips will actually save you time – big bonus!
Read MoreWe dive into how you can develop a brand with a focus on people and build a story that best represents you and your business’s core values in this episode of Marketing + Margaritas. And who better to weigh in on this topic than Maree Franettovich from CareerForce Australia, an expert in people with a passion for business. Maree shares her wealth of knowledge on people and how to build a strong, compelling brand that appeals to them.
Read MoreIt’s time to get personal. People like to feel special, and when your business can deliver that, they associate that good feeling with your business. You’ve most likely been doing this already with customers you know, but what about the ones you don’t know and how can you achieve that same feeling for a large audience? Tune in to learn more and find out why personalised marketing is so important.
Read MoreNew technology doesn’t need to be scary or overwhelming, in fact it’s quite the opposite. The purpose of IT is to make your day-to-day easier and more efficient, so you have time to do what you do best. Tune in to this episode to hear Andrew from NQBE share his thoughts and expertise about new tech for businesses and how to best use it.
Read MoreIf you’re curious about how we started Marketing + Margaritas and looking for a few tips on how to start your own podcast, this is the episode for you. We let you in on what we’ve learnt, what equipment and software we use – and what we would have done differently.
Read MoreA voice that sounds and feels unique to a business changes how the audience responds to marketing. The trick is creating a voice that speaks to who you want to attract, then using it across everything. From social posts to business cards, as with everything in marketing, consistency is key. The more you use a specific tone of voice, the more people will recognise your business and start to connect with who you (the business) are.
Read MoreAs you know, there are many moving parts in a business. Managing everything simultaneously is difficult and can consume a lot of time. That’s why it’s important to find a project management tool that works for your business, and for you.
Read MoreTune in to hear the ups and downs of Kelly Menzies’ first year in business and what marketing tactics worked for her start up, Local Eyes Optometrists.
Read MoreNot every business has the budget for full marketing campaigns, but that doesn’t mean you can’t dip your toes into marketing at all. There’s some seriously effective, budget-friendly tactics that anyone can do. Whether it’s online or offline, showing up is the first step. The rest of the steps? You’ll just have to tune in to find out!
Read MoreWhen it comes to running a business, time is a valuable asset. That's why, when we started our journey, we knew it was crucial to hire a Virtual Assistant (VA) who could handle the process-driven tasks related to administration and accounts.
Read MoreMeta ads are one of the most cost-effective and successful ways to reach your target audience. In this soundbite episode, we go into detail about one of Meta ads’ best features – lookalike audiences.
Tune in to discover why lookalike audiences might be the answer you’ve been looking for and how to implement them.
Read MoreWhen you've got a niche and an amazing point of difference, it's easier to create marketing that sets you apart from the competition. For those in a more saturated market (think retail), getting your message across can sometimes be a real struggle. To help get those gears turning, Jade interviewed Wendy from Healthy Clean and Green to give you some tips and tricks for getting your marketing message outlined and out there.
Read MoreIn this week's soundbite episode, Jade and Alanna go over some considerations to make when going through the printing process. That way, you can be confident that whatever you are printing, it's 100% in-line with the rest of your material.
PS We looked it up - GSM stands for Grams per Square Metre 🧐
Read MoreTake an inside tip from the crew who manage multiple social media accounts (including some for years on end!) - a social media cheat sheet is a super easy and effective way of keeping your socials fresh, and on track. We'll take you step-by-step on how to complete the cheat sheet!
Read MoreOne of the beauties of digital marketing is the FREE data you have access to! Email Marketing Analytics has so many insights that will help tailor your message to your audience but also see what articles pique their interest with the click-through rates.
Read MoreMarketing and IT services occasionally overlap, so we partnered with David Tranter from TranTech Computers to help explain the best service provider for these services that can crossover between marketing and IT.
Read MoreWith so many new businesses taking off, we’ve had a rush of people coming to us not knowing where to start with their marketing. Listen to this week’s shorty episode to find out the basics to start your marketing journey.
Read MoreIn the era of smartphones and tablets, having a mobile-responsive website is crucial. And it’s no longer just about your site being mobile responsive – it needs to be a good mobile experience as well. Let’s find out about how to make your website look marvelous on mobile.
Read MoreNetworking can be super awkward for newbies but with preparation and some helpful tips and tricks of the trade, you can make good use of your time at events. Listen to this week’s soundbite ep to hear three things to remember when going to a networking event.
Read MoreWith over 2.8 billion monthly active users, Facebook is undoubtedly one of the largest social media platforms today. But with its ever-changing algorithms and updates, it can be challenging to keep up with what works and what doesn't.
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