Directors’ Circle – Heather Cole, Souths Mackay
Heather is the Marketing Manager and Events/Functions Coordinator across two of Mackay’s fave venues – Souths Leagues Club and Souths Suburban Bowls Club. Managing the marketing, events and promotions across two different places, each with their own specialities and audiences, is a massive job for just one person – but Heather is just one of those people who, when something needs to be sorted, she’s in there getting it done. We love working with Heather – her good humour and easygoing nature never waiver (how does she do that?!?!) and she has a seriously creative mind, what more could you want out of a client?
Read More
Directors’ Circle – Beverley Bishop, Pain + Health Solutions
Bev is a bit of a star in our office – mainly because we have a contra deal so that, in exchange for just plain old marketing services, each of us get to have a monthly massage!! As well as being a myotherapist (fancy massage type person), Bev is also working on a new side project that is set to launch soon and we couldn’t be more excited for her.
Read More
Directors’ Circle – Abby-Jane Walsh, Stomping Elephants
Abby is one of my most favourite businesspeople. She’s super creative, not afraid to learn as she goes and always wants to improve what she does and push the boundaries. She’s also a wonderful friend, and a kickass jewellery maker who started out just doing the markets in Mackay and now has reps all through Queensland and Victoria, and an ecommerce site that is off the charts! A true inspiration, and a damned good person – meet Abby.
Read More
DIRECTORS' CIRCLE: Alison Richardson, Crossroad Arts
Working with and sponsoring organisations like Crossroad Arts are some of the best parts of marketing – working with people who are so passionate, giving back and supporting them however we can and making their marketing life just that bit easier. That’s the stuff we really enjoy, and so we thought it was time to dig a little deeper and get to know more about the amazing “head” of CA, Alison Richardson.
Read More
6 ways to make social marketing a cinch
Throw the term “social media marketing” out into a group of business owners and you will see most faces turn to you with equal parts dread and bewilderment. To a lot of people, social marketing does not seem like a fun idea. Even though it’s a free channel (if you manage it in-house), and the fact that half of Australia log in to FB every day (and that’s just one platform, so the possibilities are MASSIVE) – people’s eyes just don’t light up.
Read More
Why live videos should be a part of your business
Why should your business partake in live videos? Live video took the Facebook world by storm in 2016 and has been a trending, super engaging and effective tool ever since. Live video on Facebook and Instagram allows you to broadcast straight from your mobile device to newsfeeds everywhere – creating content that is instant and incredibly authentic. Are you still scared to partake in lives? Here are the benefits it could have for your business.
Read More
You’re better than boosting – why you need to stop boosting Facebook posts
Do you boost your business’ Facebook content sometimes? If you do, you might want to take a minute to hear me out! Working for Rebel Nation has taught me many new things about marketing, social media and websites. I am constantly learning new ways and techniques to generate awesome marketing outcomes. I really want to share with you one MAJOR thing that I have learnt in my time here.
Read More
How to spot common scams that businesses get targeted for
Scam emails are one of those ongoing battles in the running of every business. Obviously scams in general are pretty crappy – people making money off someone by tricking them, stealing what they don’t deserve by betting they can bamboozle the other person. While there are a range of business-specific scams that can occur, below are the email ones that we believe are the most common – and some hints on how to combat the charlatans.
Read More
What I learned from buying a 21 year old business, at 35
We’ve just reached a pretty exciting milestone at Rebel Nation – the business is now paid off. When Kylie first contacted me to see if I was interested in buying Out of the Blue Marketing, Mackay’s oldest marketing agency, I knew I wanted to do it before we even discussed details. 18 months later, and I feel like I’ve learnt more about business in that time than I could ever have imagined. I had no idea what was waiting for me, which is probably a good thing, because it has tested me in so many ways.
Read More
How to set up your website to generate leads
If you think that having a website is something you “have to do” or it’s basically just an online brochure for your business, this blog probs isn’t for you. If you think that a website is your online shopfront to bring in traffic, and convert them to customers – then please, let’s sit down and have a chat. I can give you three really straightforward tips on where to start if you’re creating a new site or upgrading your current one.
Read More
Go to the top of social with Stories
I can’t be bothered looking up the actual numbers, but I estimate there’s roughly eleventy billion and seven people using social networks, such as Facebook and Instagram. As a business, the algorithms are continually being updated to basically work “against you”. While only consistent, quality effort is the way to beat algorithms – there is something super simple you can do to get to the top of people’s newsfeeds and stand out from the clutter.
Read More
National Wage Case decision released
The new wage decision has now been released. A rise of 3.0% will apply to all Award minimum rates, and the National Minimum Wage will rise to $740.80 for a 38 hour week, or $19.49 per hour for adult full-time employees.
Read More
Payroll Workshop
Full day workshop for business owners, managers, payroll staff and business advisors. Major Award changes are now coming into effect, casual employee entitlements and conversion are prominent, Labour Hire Licensing continues to confound and a Federal election looms. What to do? Strategies and considerations to guide you through it all.
Read More
Wild Oats #110
When I did my degree, social media was not a thing. I was an early adopter for Facebook, but that was just personal curiosity. As my career progressed, so did social networking and, thanks to a forward-thinking boss, I was given the opportunity to set up a Facebook page for the business I worked for - I could not have been more excited, and my love for Facebook marketing began.
Read More
Wild Oats #109
Reputation is such a funny beast. I've had approximately 3 million meetings this week, and we've signed up what feels like the same in new business. It's been a full on week and I'm super grateful that everything is flowing in - but holy dooley, is cashflow a major freaking pain right now. Between the Christmas break and the time/money spent on our rebrand, money has been tight and to be brutally honest, no matter what people tell me or how much work we sign - not having that cash buffer built yet makes me feel like a failure.
Read More
Christmas shut-downs & annual leave payout
Employer’s covered by Awards are now more likely to be required to provide written notice to employees of the intention to shut down over Christmas. Four weeks’ notice is commonly required, so time is running out to get that done.
Read More
Taking the first step on the career path – at 45
Have you ever had one of those days where you thought to yourself that you need a change? I’m certain that we all have and at the age of 45, I never thought that I’d find a career – instead of just a job – after being in the workforce for over 25 years, but I did.
Read More
Traditional vs Digital Media
Media is the main means of mass communication. Put simply, it’s broadcasting or publishing a message about your awesome service or products to the world.
Traditionally, that looks like a radio ad or interview, a newspaper clipping, a plug on the telly or even a letterbox drop. But, with the prevalent takeover of social media and digital platforms, an abundance of marketing channels has opened up communication between you and your target market.
Read More
Bring your awareness to the centre
By doing so, you can create a well-balanced lifestyle and be present with your decision making observing how powerful this can be when you are simply being yourself instead of judging yourself.
Read More
Directors' Circle: Linda Palmer, Goanna Brewing
While there are still some people who may not know that Mackay has its' very own brewery, Linda Palmer and the crew at Goanna Brewing are a wonderful addition to our business landscape.
Read More
